Pearlworth Hotel in Ibadan faced intense competition from newer properties. Their rates were static, their OTA listings were inconsistent, and they lacked the data to make informed pricing and marketing decisions.
Biodux deployed its Revenue Management module with competitor benchmarking, dynamic pricing, and channel management. The hotel was connected to 5 additional OTA channels for broader distribution, and the Biodux booking engine was launched with a best-rate guarantee.
“We went from being reactive to proactive. Biodux gave us the market intelligence to compete with hotels twice our size.”
Dr. Olusegun Adeniyi
CEO
