The Challenge
Emilfon Hotel was heavily reliant on OTA channels, paying 20–25% commission on the majority of bookings. Their direct booking engine was outdated and their channel management was manual, leading to rate parity violations and inconsistent availability across platforms.
The Solution
Biodux deployed its Booking Engine and Channel Manager, giving the hotel a single point of control for rates and availability across all channels. A best rate guarantee campaign was launched to drive guests to the direct channel, backed by exclusive direct-booking perks.
The Results
- ✓48% reduction in front-office admin time
- ✓OTA commission costs reduced by ₦9M annually
- ✓Zero rate parity violations since implementation
- ✓Real-time rate and availability sync across 10 OTA channels
- ✓Booking engine conversion rate improved by 33%
“The Biodux booking engine pays for itself every month in saved OTA commissions. The ROI was clear within the first 60 days.”
Mr. Tunde Bakare
Director of Revenue
