The Challenge
Jamacous Luxury Hotel and Suites was struggling to compete with newer properties in Abuja. Their pricing was static, they had no visibility into competitor rates, and their corporate sales team was using spreadsheets to manage accounts and contracts.
The Solution
Biodux deployed its Revenue Management module with competitor rate tracking and automated pricing recommendations, alongside real-time inventory sync across all rooms and channels. A corporate accounts module was implemented, and the sales team was trained on using data to drive conversations with corporate clients.
The Results
- ✓Zero overbookings since go-live
- ✓Corporate bookings grew by 27%
- ✓19% improvement in weekend occupancy through targeted promotions
- ✓Sales team productivity improved significantly with CRM tools
- ✓Management can now review performance in under 10 minutes daily
“We went from guessing our pricing to making data-driven decisions every day. Biodux gave us the tools to compete with the big chains.”
Mr. Chuka Obiora
General Manager
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